Betway

Betway sister sites include Hippodrome Online, Dream Bingo, Spin Casino and Betway Casino.
Betway (betway.com) is operated by Betway Limited of 9 Empire Stadium Street, Gzira, GZR 1300, Malta.

Betway Sister Sites

Saying that Betway belongs to Betway Limited might sound like it’s stating the obvious, but it underlines the fact that when it comes to the Betway sister sites, Betway itself is king. There’s nothing else on this iGaming network that comes even close to Betway in terms of public profile or importance to the UK scene. The Betway sister sites are still there to be used if you so desire, though, and if you’d like to know more about them, we have mini profiles for all of them below. A more detailed look at Betway Limited in its capacity as the company behind the Betway sister sites is available on our dedicated page for the operator.

Betway Casino

The first of the Betway sister sites we’re going to list is part of Betway itself. It’s Betway Casino, and it’s worthy of a separate entry because its focus is totally different to that of Betway. Betway is a sports betting company. Betway Casino does just about everything a gambling site could do apart from handling sports bets. It might share web space with Betway, but it’s a totally different animal. Betway Casino has slowly been becoming an ever more important part of the Betway brand since the company took the decision to branch out from sports and start entertaining the idea of competing with other online casinos. It’s now just as big a focus as the sports brand and while it might not be quite so visible in terms of advertising, don’t rule out the idea of seeing the name somewhere prominent soon.

Hippodrome Online

Hippodrome is one of the longest-running casinos in the market. We’re not talking about its longevity in a strictly online sense – it’s only been on the internet since 2013. Hippodrome’s longevity stems from the fact that it’s the online presence of a prestigious brick-and-mortar casino that has been in business for more than a century. You can’t buy the kind of history that the Hippodrome has. Hippodrome claims itself to be the UK’s most renowned and classical online casino. We’re not sure about the “renowned,” but it’s definitely classical. It also offers things that no other online casino can touch, like live dealer games beamed directly from the heart of the real-world Hippodrome Casino in London. It’s hard to compare Hippodrome Online to the other Betway sister sites – it’s in a league of its own.

Dream Bingo

Dream Bingo, which has been online since 2005, has more than 450 games. None of them are bingo games. That surely makes this the strangest of the Betway sister sites, and definitely makes it guilty of false advertising. Bingo fans are in for a disappointment if they land on this site based on nothing other than its name, but it has far more to offer to fans of online slots. Even then, though, it feels like Dream Bingo sees itself more as a live casino venue than an online slots site. The most heavily promoted area of the homepage is the live section, with a special emphasis on game shows. When it comes to the slots, Dream Bingo has a taste for the classics. There’s even a special sub-category for three-reeled slots. If you’re a fan of the traditional way of playing, Dream Bingo could indeed be a dream for you.

Spin Casino

The Spin casino is one of the leading Betway sister sites. It’s managed to build and maintain a great reputation since its inception way back in 2004. You’ll notice that none of the Betway sister sites is new – they’ve all been online for a very long time. If you go straight from Dream Bingo to Spin Casino, you could be forgiven for double-checking the URL and making sure that you’ve actually moved. It’s more than apparent that the same template was used to put the two casinos together. Many of the graphics – including the “we have more than 450 great games” banner – are identical. A glance at the collection of live and traditional casino games suggests that the entertainment here is identical to what’s on offer at Dream Bingo, too. Spin Casino is neither the best-looking nor most memorable online casino that you’re ever likely to come across, but it knows what it’s good at and offers 24/7 customer support.

Betway News

5th January 2024: Arsenal fans have a unique opportunity to win VIP hospitality tickets for the Arsenal vs Crystal Palace match on January 20th, 2024, thanks to a special promotion by Betway, as reported by The Sun. This offer is an exciting chance for new Betway customers to experience a matchday like no other, with the added bonus of £10 in free bets. To participate in this giveaway, new customers need to deposit and wager a minimum of £10. This initial wager grants them entry into a prize draw, which is set to be conducted by raffle on January 15th, 2024. While the grand prize is the VIP tickets, other prizes such as signed Arsenal merchandise and general admission tickets are also up for grabs, ensuring that even those who don’t win the top prize still have a chance to receive something special.

The promotion is open exclusively to new Betway customers who are over 18 and residents of the UK. The entry period for this offer runs from December 22nd, 2023, to January 15th, 2024. It’s important to note that only deposits made via debit card qualify for the promotion. The winner of the VIP experience will be contacted by January 16th, 2024, and must respond within 24 hours to claim their prize. If the winner does not respond within this timeframe, a new winner will be drawn. This promotion is a great opportunity for football fans, especially Arsenal supporters, to potentially enjoy a premium matchday experience. It also highlights the sportsbook’s commitment to offering unique and engaging promotions to its customers.

21st December 2023: Cricket World recently published an article highlighting SuperSport’s comprehensive preparations for the second season of the Betway SA20, the premier South African T20 Cricket League. The tournament is set to commence on January 10, 2024, at St George’s Park in Gqeberha, promising to build on the success of its inaugural season with a host of innovative features. SuperSport, along with its partners, is introducing several new elements to enhance the viewing experience for television audiences and fans alike. Among these innovations is the ‘Com Cam’, offering a fixed view of the commentary box, where renowned former international cricketers will provide expert commentary and analysis. The ‘Dug Out’ feature, a boundary-level camera, will bring viewers closer to the players and coaches, while the iconic ‘Couch’ will see commentators, fans, and celebrities engaging with the game in a relaxed setting.

SuperSport’s goal is to transcend the matchday experience into viewers’ homes, making them feel as involved in the action as those cheering in the stands. A significant addition this year is the Match Official technology, which allows viewers to hear direct communication between umpires during live broadcasts. This feature is a first for the Betway SA20, offering fans a unique insight into the decision-making process on the field. SuperSport CEO Rendani Ramovha expressed excitement about these advancements, emphasising their commitment to bringing an enthralling experience to viewers, whether they are watching on DStv Stream or Premium. The league will also incorporate Quidich technology and the innovative BuggyQam, a roving camera that offers an immersive view of the cricketing action. Additionally, animations of South Africa’s iconic Big 5 will add a fun element to the broadcast, illustrating dismissals, fours, and sixes.

14th December 2023: Betway has recently embarked on a strategic partnership with sports data company Twenty3. This collaboration is set to revolutionise Betway’s content delivery across various international regions, enhancing the user experience for its diverse customer base. The integration of Twenty3’s Content Toolbox will enable the platform to produce content in multiple languages, including English, Italian, Spanish, and Brazilian Portuguese, catering to a global audience. This move is particularly significant for Betway Africa, where Twenty3’s technology will play a crucial role in engaging with customers. A spokesperson for the betting platform emphasised the importance of creating consistent, branded content that can be personalised for different regions and teams. The flexibility and creativity offered by Twenty3’s solution were key factors in Betway’s decision to use its services.

Moreover, the sportsbook’s social media and content teams will be the first to benefit from Twenty3’s unique football data graphics application, which has recently been made available in Japanese. This application is designed to maximise data utilisation, enabling the creation of insightful content instantly. This includes everything from visualisations and predictive insights to statistical queries, thereby enhancing the storytelling aspect of sports betting.
Andrew Cox, Co-CEO at Twenty3, highlighted the value sports betting operators can derive from such tools and technologies, especially in terms of content strategy. He pointed out that these strategies are crucial for operators to creatively increase turnover through improved customer engagement, marketing, or search engine optimisation. The partnership between Betway and Twenty3 is a testament to the evolving nature of the sportsbook industry, where the convergence of media and betting organisations is becoming increasingly prominent.

6th December 2023: The Telegraph has highlighted an exciting betting offer from Betway for the eagerly anticipated Manchester City vs Tottenham football match. This offer is particularly enticing for new customers who can benefit from a £30 free bet if their first football accumulator, consisting of three or more selections at combined odds of at least 3/1, does not win. Additionally, Betway is offering 50 free spins as part of this promotion. This match is set to be a thrilling encounter, with Manchester City, the treble-winners, hosting Tottenham at the Etihad Stadium. Tottenham, despite a strong start to the season, is currently on a three-game losing streak, making City the favourites, especially considering Tottenham’s current player availability issues due to injuries and suspensions.

Betway has also introduced a Super Boost offer for both new and existing customers, offering boosted odds of 3/1 on Erling Haaland, Heung-min Son, and Jeremy Doku each having at least one shot on target during the game. Haaland has been in remarkable form for City, scoring 14 goals in 13 appearances, while Son is Tottenham’s top scorer with eight goals. Doku, too, has been impressive, averaging 0.84 shots on target per 90 minutes in the Premier League. To claim this offer, new customers need to register with Betway and place their first accumulator bet. If the bet loses, they will receive their stake back as a free bet up to £30. The Super Boost odds offer an additional opportunity to win, with the three players’ attacking prowess making it a tempting bet.

24th November 2023: The latest UK football club to reconsider its sponsorship ties with a gambling firm is West Ham United, which finds itself at the heart of a major development. A recent update indicates that a significant shift may be on the horizon for the Hammers’ shirt sponsorship. With the current deal with Betway set to expire in 2025, there is growing speculation that West Ham could be donning a new brand on their jerseys sooner, rather than later. This comes amid widespread expectations that betting companies will soon be prohibited from featuring on football shirts, prompting West Ham and nine other Premier League clubs to seek alternative sponsors. Vice-chair Karren Brady had previously signalled the club’s intentions to explore new sponsorship avenues, hinting at a dual strategy that combines shirt sponsorship with naming rights for the club’s stadium as a holistic approach. Now, it appears that two formidable contenders are vying for the prestigious naming rights to West Ham’s home stadium.

The Evening Standard has reported that negotiations are underway with German financial behemoth Allianz and the American ticketing enterprise Stage Front, with West Ham poised to have a say in any deal exceeding £4 million. Allianz has been sweet on the idea of expanding its visibility within the Premier League for quite a while, and it seems as though West Ham could be the perfect club to bring them that visibility. There are even rumours that Allianz has even knocked up a West Ham shirt as a conceptual visual of what the kit would look like if the team donned their branding.

13th November 2023: With the change of the seasons, the festive atmosphere in Johannesburg is about to be elevated with the return of the distinguished Betway Summer Cup, sponsored for the second year by the leading betting company. This year’s theme, “Summer Reign,” sets the tone for an event that promises to surpass all previous expectations. Scheduled for November 25 at the historic Turffontein Racecourse, the event boasts a staggering R5-million stakes pot, a sum that doubles the previous year’s prize, marking the occasion as one of the city’s most affluent horse racing spectacles. The 2023 edition intertwines the grandeur of horse racing with an electrifying blend of entertainment and fashion, encapsulating the essence of the South African summer. The day will unfold under the gaze of VIP marquees and will be spiced up with gourmet food offerings and exceptional entertainment, headlined by celebrated artists DJ Zinhle and Lady Du, ensuring the rhythm of the festivities matches the racing pulse of the event.

Joburg’s finest will have the chance to strut their fashion statements, with the prospect of being immortalized by acclaimed lifestyle photographer Austin Malema. In a fusion of luxury and tradition, the African design house Excelsior Lusso is set to showcase its elegance. The event is not just a treat for the eyes but also a paradise for the taste buds, with exclusive tequila brands and a Summer Garden picnic area complementing the day’s experiences. In partnership with South African Airways, the event offers a travel incentive, while the reintroduction of the Superfecta bet by TAB4Racing adds an extra layer of excitement for attendees looking to try their luck.

2nd November 2023: Gearing up for an enhanced gaming experience? Two industry giants have recently joined forces, promising a riveting journey for gamers. Play’n Go, the eminent game developer known for its outstanding offerings, has forged a partnership with the leading online betting platform Betway, ensuring that quality game content reaches an even broader audience. This alliance signals a shared vision to elevate the player experience. Play’n Go has consistently impressed with its innovative games, and through this collaboration, its repertoire will now be accessible to an even more extensive set of players. It’s a clear indication of both parties’ commitment to refining and expanding their service portfolios. Members of the betting platform can anticipate a richer gaming catalogue, packed with some of Play’n Go’s most sought-after titles. Games such as ‘Reactoonz’, ‘Book of Dead’, and ‘Fire Joker’ are just a few of the headline acts that will soon grace laptop and smartphone screens.

Each of these games comes with its unique themes and mechanics, ensuring that players have a diverse range of experiences to dive into. But this partnership is not just about adding new games; it’s about setting new standards. Both entities are known for their dedication to quality, user experience, and innovation. By collaborating, they aim to further solidify their reputation in the gaming sphere, ensuring that players receive nothing short of top-tier content. With improved access to a plethora of captivating games, members of the Betway sister sites are in for a delightful gaming spree! Thankfully, there are plenty of bonuses to help fund spinning sessions!

26th October 2023: Sportsbooks in the UK often weigh in on how they think the chips will fall in major sporting events, but this week, they got vocal on the subject of the BBC show, Strictly Come Dancing. Presumably so they could remind viewers who are fanatic enough to take to the internet to get the scoop on who would be eliminated and any other gossip and drama which usually surrounds these kinds of celebrity talent competitions that they are running odds on eliminations every week. Viewers can also take a punt on who they believe will be the winner of the competition at this early stage in the game if they want to back their favourite! An online article by the Birmingham Mail informed readers on the 14th of October that one star is set to leave the show after he felt he is ‘really up against it’.

The Betway sister sites had Jody Cundy as the odds-on favourite to exit the competition on October 15th; his struggles in the competition have been hard to ignore for viewers, judges, and fellow contestants alike, leading to the 4 / 5 odds on him being eliminated from the show. A spokesperson from Betway, Chad Yeomans, gave the tip-off that there are reports suggesting that Jody Cundy hasn’t spent much time training this week ahead of his Salsa performance with his professional dancing partner, Jowita. Another factor contributing to the belief that he would get the boot was his consistently low scores in the weeks prior.

12th October 2023: On October 2nd, SBC announced some major betting brands will be making a swift exit from the Indian sports betting and iGaming market. The brand operator behind the Betway sister sites, Super Group, announced its departure from India following the introduction of a brand-new tax being brought in by the Indian government, which will be placed upon goods and services and come into effect on October 1st. The tax was approved earlier this year in the summer when India’s parliament decided to amend tax rates for companies who take their profits from gambling services, regardless of where they are headquartered. Betway and its associated sister sites decided to get the hell out of Dodge when they realised that they would start to incur a 27% turnover tax on all services, including online gambling, horse racing and brick-and-mortar casinos.

It was hardly a good look for Super Group to flee when they were asked to pay their dues, but the CEO of Super Group, Neal Menashe, attempted to paint his decision in a better light by providing a press statement which detailed that staying in India after the significant tax increase would make operating in India unviable for the company. He also added that Super Group is continuously evaluating every evolving regulatory landscape they operate in or are keen to operate in. From a financial perspective, it certainly makes sense, even if members of their platforms in India have been left high, dry and without a sports betting home after their swift departure.

28th September 2023: If you are a Betway member and you still haven’t jumped on board with their Super Boost Game Weeks, there’s no better time to get involved in week six, as the bookmaker has some extra-special super boost offers in store for anyone who fancies having a flutter on the Premier League fixtures. Before the bookmaker got into illustrating how much they’ve boosted their odds for a select few matches, they broke the good news that this weekend’s line-up of games features no early kick-offs, so you can put your alarm clock (if anyone still even uses those?!) to rest for the weekend, as there will be three matches on Saturday afternoon and a further five on Sunday afternoon. On Saturday, the most hotly-anticipated match will take place when Nottingham Forest ventures to Manchester City’s home stadium. The very next day, Arsenal and Tottenham Hotspur will headline the Super Sunday event.

If you were tempted to wager on any of the weekend’s fixtures, you may just feel those temptation levels rise once you have clocked the boosted odds provided by the Betway sister sites. On Saturday, the sportsbook is giving bettors to wager on Erling Haaland, Bryan Mbeumo, and Eberechi Eze to all have two or more shots on target at 5 / 2 odds, boosted from 5 / 4. If you don’t fancy that ACCA, you can always take a punt on Bukayo Saka having one shot on target, James Maddison doubling that number, and Christian Romero being responsible for two or more tackles.

19th September 2023: The National Lottery Regulatory Commission (NLRC) is the Nigerian equivalent to the UKGC. This week, as reported by Leadership News on the 12th of September, the NLRC has commended the Betway sister sites for their unwavering compliance with the strict betting regulations in Nigeria and for contributing to employment opportunities in the country. The praise of the sportsbook followed a visit to the Betway office from the director of licencing and operations of the NLRC, Obi Iregbu, and several other distinguished officers from the regulatory company. During the visit, the NLRC also reaffirmed its support for industry players after they had to overcome a series of challenges imposed by one of the Federal Government’s agendas to foster and increase profitability in the business sector in Nigeria.

According to Leadership News, the NLRC’s visit to Betway’s Nigerian headquarters stands as a testament to the bookmaker’s dedication to adhering to stringent laws, especially after an official commendation letter was issued by the NLRC. The chief operation officer for the Nigerian arm of the company, Otunba Kunle Olamuyiwa expressed his deep gratitude to the NLRC in a press statement and stated that he looks forward to further collaboration with the regulatory body as they strive in partnership towards a thriving, prosperous and compliant gambling landscape in Nigeria. Notably, Betway is becoming an exemplary company in Nigeria; however, it still has stiff competition from the likes of Bet9ja, 1 x Bet, and Bet King. Even Bet365 is making great headway in the market for being the best bookmaker for live streaming.

6th September 2023: Football fans have relentlessly protested gambling firms sponsoring UK football teams; judging by the latest announcement on the Arsenal official website, this particular team has a devil-may-care attitude toward its sponsorship deals and how members of the public may perceive them. On the 1st of September Arsenal revealed the name of their new official global betting partner, Betway. The Arsenal men’s team is far from the only football club the global betting giant sponsors; currently, they have ties with the English Premier League teams West Ham and Brighton, and the sportsbook also has significant involvement with La Liga teams.

The new Arsenal sponsorship is a multi-year contract, which was signed by both parties under the promise that the new partnership will improve the supporter experience via the creation of digital activations and exclusive content, that will be shared across all major social media platforms. The sportsbook has also been promised prominent signage in the Emirates Stadium, which frequently welcomes up to 60,000 football fans during FA Cup, Premier League, and Carabao Cup games. To appease the anti-gambling lobbyists (if that is even possible) Betway has also promised to provide responsible gambling training to club staff and every player on the 23 / 24 Arsenal line-up. The CEO of the global betting giant, Anthony Werkman, was naturally delighted to add to his list of impressive partnership deals; he believes that Betway has one of the most enviable and exciting global sports sponsorship portfolios of any industry. Seemingly, he’s taking a Pokémon-style ‘gotta catch ‘em all’ ethos to his partnership deal accruing.

24th August 2023: Tennis Up to Date kept its readers up to scratch on all the furore that has amassed around Betway appointing the tennis star, Andy Roddick, as the new global ambassador for the sportsbook. One anti-gambling lobbyist was even hyperbolic enough to proclaim that “Gambling is a cancer to society”, which became the headline of the article posted by the tennis news site on the 12th of August. After accepting the ambassadorship, Roddick came under ample fire after news of the new contract went public on the 9th of August. As part of his new contract, Roddick will be expected to provide insights and expert analysis on some of the biggest upcoming tennis tournaments, including the WTA and ATP tours, and here’s to hoping that his writing skills are on par with his serving skills, as he will also be expected to write a column that will appear in Betway’s in-house blog, Betway Insider.

Up to now, the majority of the vitriol has cascaded upon him via social media channels, most predominantly on Twitter (or X if you want to refer to the platform by its ludicrous new title). While he probably expected some backlash after making the announcement which encompassed his excitement at the prospect of bringing tennis fans closer to the action, it is safe to say the excitement wasn’t wholly mutual. Some Twitter users started to wonder why Roddick couldn’t just do the commentary instead of getting in bed with a gambling company; we are assuming those critics don’t know much about the income difference between being a commentator and an ambassador.

10th August 2023: Betway being announced as the official gambling sponsor of Toronto’s National Bank Open tennis tournament has got everyone talking, well, SBC News, Gambling Insider and Insider Sports, at least. Many believe that this new sponsorship deal will increase tennis visibility in the country, and tear sports fans away from the more popular sports, ice hockey, basketball, soccer, and baseball. The National Bank Open is far from the only tennis tournament sponsored by the online gaming and betting brand, and it is unlikely to be the last; Betway’s portfolio of tennis sponsorships seems to grow annually, which shines a light on the motivation to become the official sponsor of tennis globally. The sportsbook already has sponsorship ties with the Hamburg European Open, the Rio Open, and the Miami Open.

The new multi-year partnership will see Betway’s signage being installed in Sobeys Stadium, which will become home to the 2023 ATP Masters 1000 tournament, which is set to take place from the 5th of August to the 13th. The final matches will be played in the centre court to a capacity crowd of 10,800 tennis fans, meaning that there is a big exposure opportunity for the gambling operator. After news of the new sponsorship deal went public, Tennis Canada’s Chief Commercial Officer, Rob Swann shared his delight in the new contract, stating that he is gratified to bring Betway into the fold of existing corporate partners. He anticipates the sportsbook helping the organisers of the tennis tournament to deliver an ‘exceptional event for their fans’.

28th July 2023: On the 20th of July, SBC News announced that the Betway sister sites have joined the European Gaming and Betting Association, which will mean that the flagship sportsbook will move in line with the anti-money laundering policies of the EGBA. Of course, the gambling firm is already compliant with the anti-money-laundering policies set by the UK Gambling Commission, however, by joining the pan-European initiative, the gambling firm signalled its commitment to proactively working against money laundering in the European gambling industry. It will take far more than the involvement of some of the biggest bookmakers to completely eradicate the involvement of money launderers, but it can at least be recognised as a step in the right direction for the industry as a whole.

In a press release, the Betway CEO, Anthony Werkman was proud to announce his involvement in the new and growing initiative. he promised to work closely with the EGBA to share best practices and strengthen collaborative efforts to wipe out financial crime. In March 2023, the EGBA published its comprehensive plan for tackling financial crime, in addition to measures that iGaming platforms should adopt to protect their players, such as carrying out customer risk assessments, flagging all suspicious transactions and keeping thorough records of any potentially fraudulent transactions. After joining the initiative, all participating betting firms will be required to submit a yearly report to the EGBA, which will ideally prove how the EGBA guidelines are being implemented, and how they are increasing their accountability and transparency.

12th July 2023: This week, the sports blog, Sports Talk Philly, introduced its readership to some of the best betting sites for March Madness online gambling in 2023. As some sportsbooks in the US are only available to operate in certain states, this guide was exclusively drafted for sports bettors in Philadelphia. Before running through the run-down of sportsbooks, it was revealed that since the US started permitting betting on college sports, March Madness has become one of the most popular events in the spectator sports calendar. Seven sportsbooks were recommended, with BetMGM at the top of the list as the best overall platform. FanDuel was also recommended due to the generous welcome package that is ready and waiting for all new members who qualify. On the flip side, Bet Rivers was considered the best for existing customer bonuses and loyalty points.

Betway was named the fourth-best March Madness sportsbook, as it is one of the best-established sportsbooks, even if its tenure in PA is only short after the sports betting legislation was lifted. The Betway sister sites were also revered as some of the best sportsbooks for live betting markets, reload bonuses and mobile betting. Unlike some other US online bookmakers, there are no transaction fees applied to deposits, stakes, and withdrawals. On the downside, members can’t get in touch with the customer service team via email or telephone; the only way to resolve a query is via live chat and the FAQ pages. The Betway site is also distinctly lacking live streaming capacities.

27th June 2023: Researching the pros and cons, betting markets, odds, and offers at online sportsbooks to find out which one is best suited to your sports preferences, budget and betting style is a time-consuming endeavour, which is often best left to the betting experts, who know exactly how to separate the wheat from the chaff. To help users of online bookmakers to find the best sites with minimal effort, talkSPORT frequently does deep dives into their offerings before revealing which sites are worth your time and your hard-earned cash. On the 15th of June, talkSPORT did some digging into the Betway platform so their loyal readers didn’t need to get their hands dirty.

There is almost nothing but high praise for the site, which has been providing a superior betting experience since it launched in 2006. In 2023, talkSPORT considers the site one of the leading providers of bespoke spectator sports entertainment. The attention to detail in the sports services is second to none, which can be noted in the expansive nature of the betting markets and the betting bonuses, which are always worth redeeming. Many UK sports bettors sign up to the Betway sister sites to use the state-of-the-art bet builder feature, which makes it effortless for even the most novice bettors to construct their perfect combi-bets at incredible odds. Betway also leads the way in the availability of pre-match and in-play bets. Bonus-wise, there are tonnes of incentives to place your bets with this bookmaker, including the impossible-to-beat Free Bet Club, which gives all of its members at least £10 in free bets every week!

14th June 2023: If you are tempted to sign up with the Betway sportsbook casino to enjoy the online slot games and you just needed the extra incentive, The Telegraph provided it on the 6th of June, when the online publication revealed how all new players are eligible for 100 free bonus spins when they use the provided bonus code. To unlock the free spin offer, which will bestow you with 100 x 10p free spins, all you need to do is create a new account and deposit a minimum of £10 via an accepted banking method – some methods, such as e-wallets, are excluded from this promotion. The free spins can only be spun on the game Big Bass Bonanza but seeing how it has become one of the most popular online slot games of the last few years, few players will find reasons to lament over the qualifying title. Even players who aren’t especially keen on fishing in real life will find themselves with a penchant for it when they start to spin the reels, which were expertly crafted by Pragmatic Play.

If the Betway offer doesn’t appeal, The Telegraph were kind enough to provide three alternative online casinos, which are also giving away generous promotions. In fact, each of the three casinos has a higher bonus to stake percentage. At Betway, the percentage is only 100%, whereas when people sign up with the Coral sportsbook casino the percentage is 500%; after a £10 deposit, all new members are eligible for a £50 casino bonus, making it the clear frontrunner.

1st June 2023: On the 30th of May, Tech Financials pointed out the myriad of benefits enjoyed by users of the Betway app. Tech Financials claimed the mobile app gives you some of the best opportunities to wager on sports outcomes and casino content when you are on the go. Although, many may argue that the bet365 app is slightly superior. Nevertheless, the Betway app is equipped with all the key functions available on the desktop version, and it works effortlessly well with touchscreen commands – which isn’t always the case with native sportsbook apps. Tech Financials even went as far as claiming the navigation is even better via the app due to its convenient and intuitive interface.

It isn’t only the betting functions and exploring the betting markets which are made easy on the app. Banking can also be done in just a few clicks once you have saved your debit card or e-wallet details. As another incentive to ditch the laptop and download the app, the sportsbook also commonly offers promotions and price boosts, which are 100% exclusive to app users. The app may take up a fair chunk of your storage, but even this negative note has its benefits; when using the app, the data you will need to download is minimal, which is good news for anyone working with slow data speeds or needs to be careful with how much data they are using while taking a punt on odds. Naturally, Tech Financials concluded that the Betway sister sites apps are unparalleled in the UK bookmaker app market.

24th May 2023: On the 19th of May, the website Y Naija published a piece on which bookies were most popular in South Africa. Before running through the list of top online bookmakers, the writers gave a snapshot of the sports betting culture in South Africa. Even though the pastime has been popular for decades, gambling on the outcomes of sports events is becoming a bigger part of the spectator sports picture, which is mostly driven by the increasing number of bookmakers available in SA. When looking into which sportsbooks were amongst the most dominant forces in the gambling industry, the Betway sister sites appeared to be clear front-runners in the sportsbook landscape.

Betway is recognised as one of the biggest bookies in South Africa, and one of the most reliable. Even as the industry has undergone drastic and rapid changes, the international sportsbook hasn’t failed to keep pace by making adjustments way before its competitors. For every sport covered, there is in-depth coverage of each of the betting markets, with plenty of odds and outcomes for players to wager on; this goes for domestic and international fixtures alike. Some of the most popular sports among sports bettors in SA include cricket, rugby, soccer, basketball and golf. Usually, with user interfaces, the best you can hope for is an easy-to-navigate experience; Betway went one further by ensuring that the navigation process isn’t only effortless, but fun and exciting too. As a final point, the article also mentions how Betway was the first SA sportsbook to facilitate real-time betting!

14th May 2023: On the 10th of May, the lifestyle blog, Low Velder, published a ‘brief guide to online betting’. As they are far from experts in this arena, don’t expect the same sage advice and top tipster pearls of wisdom that you will find on the Punters Lounge or talkSport. The article started by stating the rather obvious fact that placing a wager on your favourite athletes or teams is a great way to add some extra drama and excitement to big fixtures in the sports world. The writers then threw Betway a bone by noting the rise of online bookmakers, and how they have made it easier than ever to place wagers on sporting action; then they extended some sympathy for the bettors who are new to sportsbooks and have done most of their sports betting by heading down to their local brick-and-mortar bookies. The writers claimed to provide a brief rundown of how online betting works, but given that the entire article is barely over 500 words and just points out some of the benefits provided by the Betway sister sites, the writers hardly achieved the objective they set out with.

It is almost laughable how painfully redundant the article is; it even states the only thing that is needed is internet access and to be over 18. Showing their rookie status even more, the writers attempted to claim that all sportsbooks are more or less the same with the same odds and features. If they spent any amount of time researching for this article, they would know that there is plenty that separates the wheat from the sportsbook chaff.

27th April 2023: For some unknown reason, this week, the Betway writing team decided to do a little research on which city in the UK is best for Brits searching for sun. The number one suntrap city was Reading, which is perfect for topping up your vitamin D levels but if you are after some tanning, London is the city to head to – you will just have to tolerate the excessive levels of air pollution while you are there! The study which the Betway sister sites writing team looked into took into account the average hours of daily sunlight, how windy the area is, and the average daytime temperatures. Distance to the nearest beach and annual rainfall levels were also taken into account before Reading was suggested as the best city or town in the UK for sunseekers. Surprisingly, Manchester was one of the best cities for good weather due to the low wind levels; the researchers probably didn’t get the memo that it is grim up North! But at least it is the least windy city in the UK.

Bringing up the rear on the list of the most desirable weather systems in the UK were Bournemouth and Brighton – which seem like they should be further up the list, Brighton especially! However, in addition to the weather, the study looked into the less than empirical data on the most highly visited landmarks, Instagram hashtags, and TikTok discover views. Hopefully, Betway goes back to sticking to what they know – running great odds across a range of betting markets!

18th April 2023: To increase engagement, the Betway sportsbook has decided to utilise the superior CMS technology from the industry leader, Sportal365. The new partnership was announced by SBC News on April 13 and it is set to make the online bookmaker even more prominent in the spectator sports world. Together, the two powerhouses in their respective fields are planning to create a global content strategy for the gambling firm’s web and app portfolio. The Betway CEO, Anthony Werkman, noted in a press release that his gambling firm has always striven to deliver highly engaging content; with the help of Sportal365, the content and sportsbook experiences will become more immersive than ever before.

Sportal365 is also set to streamline the entire tech process, and ultimately make sure that the content creators do what they do best; draft interesting and informative content for the sportsbook’s global audience. Currently, the company’s presence is felt in Europe, North America, South America, and Africa. Perhaps more impressively, the bookmaker also has over 60 brand partnerships with leagues and teams across the world. Which is probably a good thing, considering how the UK has decided to throw gambling firms under the bus by decreeing that bookmakers being involved with sports teams is toxic for the fans. The CEO for Sportal365 seemed just as excited as Anthony Werkman about the partnership with the bookmaker, who they revere as one of the top brands in the global betting landscape. Naturally, he sold his company as essential for other brands that are operating on a global level.

6th April 2023: Betway has joined a host of other UK sportsbooks offering enhanced odds to new members this week. On March 31, talkSPORT announced that anyone that hasn’t already registered with the online bookmaker can take advantage of 11 / 2 odds on Brighton, Arsenal, and Fulham all winning against Brentford, Leeds and Bournemouth, respectively. Taking advantage of the enhanced odds is a great way to celebrate the return of the Premier League following the two-week break in fixtures, which made room for international matches.

In addition to the enhanced odds, new members can also receive a £30 matched bet if their first ACCA bet on football or horse racing loses. To qualify for this promo, players must live in the UK and make a minimum deposit of £5 via an accepted banking method. The free bet will be available after the qualifying bet on odds of 2 / 1 has been settled. From the day you complete your new account, you will have seven days to use the promotion, which will also give you 50 bonus spins on a selection of online slot games. The bonus spins are worth 10p each, and they will be available within an hour of placing the ACCA. The selection of eligible online slot games is great for fans of mythology and ancient civilisations, as they include the hit games Ancient Fortunes Poseidon Megaways, Queen of Alexandria, and Ancient Fortunes Zeus, among others. Any winnings from the free spins, and there should be some, will need to be wagered 50x before they can be withdrawn.

30th March 2023: According to the Independent Observer, Betway Casino is taking Zambia by storm. The writers in the article, which was posted on March 27, were full of flowery praise for the sportsbook casino, which found its feet in 2006 before spreading across the globe. Some of its most recent debuts took place in Kenya, Ghana and South Africa, and the site hasn’t failed to gain plenty of traction in the continent. Just like in the UK, there is no shortage of casinos in Zambia, but Betway Zambia maintains a seriously competitive edge through its unparalleled game library and robust selection of betting options. The most popular options on the sportsbook amongst Zambian players include Football, Rugby, Boxing, Cricket and MMA. There is also a decent selection of virtual betting options. Slot game-wise, there are 200 games to spin, in addition to the game shows, roulette wheels, blackjack tables and poker games.

Mobile players can either choose to use the seamlessly functional mobile version of the sportsbook casino, or they can download the native app directly from the relevant app store. In terms of promotions for loyal players, Betway has everything covered between the bet boosts, deposit matches and free spin offers. Some of the best deposit and withdrawal options for Zambian players include Karazang, Airtel Zambia and MTN Zambia. For ultimate peace of mind, customers can pick up the phone or use the live chat service to speak to the customer care team 24 hours a day, seven days a week.

23rd March 2023: This week, Analytics Insight looked into which online sportsbooks are offering the best odds and offers in light of the upcoming Six Nations Rugby action, which will see England battling it out on the pitch against Ireland. Although, the only sportsbooks which were put under the comparative lens were Betway, Ladbrokes, and the relatively unknown online bookmaker, ONWIN. Additionally, the comparison article only had US sports bettors in mind – the odds and offers are vastly different across the pond, and rather frustratingly, the welcome bonus offerings are substantially bigger than what you can expect to find in your account balance in the UK after making your first deposit. ONWIN may be relatively unknown, but it is offering some juicy deals; if you back England to win against Ireland with a £10 bet, you will receive £86 in return. Furthermore, members of ONWIN are free to deposit using popular cryptocurrencies, including Bitcoin, Litecoin and Ethereum.

Ladbrokes is currently running 11 / 2 odds on England to win, so, with a £10 wager on England, the return will be £65, should England go for glory on the pitch. Ladbrokes was also recommended as a clear frontrunner in the remote betting landscape, with over 750,000 bettors from across the world placing wagers on the platform. Currently, Betway is running 13 / 2 odds on England winning; from a £10 bet, a £75 win could be in the pipeline. But the odds certainly aren’t the only thing that works in Betway’s favour, the early cashout function allows members to cash out early on partial bet positions.

23rd March 2023: This week, Analytics Insight looked into which online sportsbooks are offering the best odds and offers in light of the upcoming Six Nations Rugby action, which will see England battling it out on the pitch against Ireland. Although, the only sportsbooks which were put under the comparative lens were Betway, Ladbrokes, and the relatively unknown online bookmaker, ONWIN. Additionally, the comparison article only had US sports bettors in mind – the odds and offers are vastly different across the pond, and rather frustratingly, the welcome bonus offerings are substantially bigger than what you can expect to find in your account balance in the UK after making your first deposit. ONWIN may be relatively unknown, but it is offering some juicy deals; if you back England to win against Ireland with a £10 bet, you will receive £86 in return. Furthermore, members of ONWIN are free to deposit using popular cryptocurrencies, including Bitcoin, Litecoin and Ethereum.

Ladbrokes is currently running 11 / 2 odds on England to win, so, with a £10 wager on England, the return will be £65, should England go for glory on the pitch. Ladbrokes was also recommended as a clear frontrunner in the remote betting landscape, with over 750,000 bettors from across the world placing wagers on the platform. Currently, Betway is running 13 / 2 odds on England winning; from a £10 bet, a £75 win could be in the pipeline. But the odds certainly aren’t the only thing that works in Betway’s favour, the early cashout function allows members to cash out early on partial bet positions.

9th March 2023: On March 3rd, talkSPORT boosted the signal on a phenomenal offer from Betway, which coincided with the high-stakes FA Cup matches and the Premier League games. If you have never placed an ACCA bet with the online sportsbook, you can win £150 or receive a £30 free bet as compensation if your first ACCA bet loses. The offer is quite literally the definition of a win-win situation! One of the ACCA bets in question asked sports bettors to wager on Arsenal to beat Bournemouth on their home turf, Tottenham to defeat Wolverhampton during their away game, and Burnley to win the most league points after their match with Blackpool. The odds were boosted from 3 / 1 to 4 / 1, meaning that if a £30 wager was placed on this ACCA, the winnings would come in at a very tidy £150. However, following those matches, bettors can bet on 3+ legs on any football games or horse races – which will undoubtedly be news to the ears of anyone anticipating the Cheltenham Festival action. Note that bet builder bets do not qualify for this promotion.

If the ACCA isn’t a winner, the sportsbook will aim to credit your £30 free bet token within an hour of the first bet settling. If you don’t want to risk £30 on the ACCA, the good news is that £30 is the max available via a like-for-like refund. For sports bettors on a budget, the minimum wager is £5, when betting with the minimum stake, £5 will be returned on a loss.

2nd March 2023: On the 27th of February, the website Ghana Web drew its readers’ attention towards the Betway sportsbook casino, which is now home to what is being dubbed Ghana’s number-one casino game, Aviator. The aviation-themed casino game shares some similarities with the hit title, Spaceman, by Pragmatic Play, due to the crash-style nature of the gameplay, but instead of transcending through outer space, players will remain in the earth’s atmosphere as they test their pilot skills. The premise is incredibly simple – cash out before the plane leaves the runway. However, in practice, it is much harder to perfect the aviation skills necessary for a big win in the game.

A major part of the attraction of Aviator is the exhilarating thrill once you’ve wagered on your aviator skills. There is also a multi-player chat feature, which you can utilise to celebrate your wins with your fellow players! When the game starts, the plane will start to tear away from the tarmac – the further it gets, the higher the win multiplier that will be applied to your wager will be. However, players will also need to find the sweet spot during the gameplay, which will entail knowing when to cash out on the bet before the plane flies off into the ether. If the cash out comes too late, then the multiplier will be lost. Aviator features prominently on the main page of all Betway sister sites, so finding it in the jam-packed game library won’t be all too much of an issue.

Can Betway Be Trusted?

★★★★★

Betway is a 3 Star trusted casino.

1. UKGC License	Betway Limited holds a full licence with the UK Gambling Commission, reference 39372
2. UKGC Fines	In March 2020, Betway Limited paid £11.6m to the UK Gambling Commission in lieu of a fine after the regulator identified “systemic historical failings” concerning players at risk of problem gambling. A further fine of over £400K was levied in September 2022 because of the company’s failure to adhere to advertising guidelines.
3. Customer Service	Live chat is the only customer service facility at Betway, and it’s very difficult to find the option.
4. Trustpilot Score	Betway has been reviewed more than 14,000 times on Trustpilot, and has a score of just 1.4 out of 5.
5. Company Location	Betway Limited is based in Malta.
6. Visible T&C’s	All terms and conditions relating to promotional offers at Betway are clearly stated.
7. Social Media Presence	Betway is active on Facebook, Twitter, YouTube, and Instagram, and offers links to all of those accounts at the bottom of the homepage.
8. Number of Sister Sites	There are currently only four active Betway sister sites.
9. Games portfolio	Betway offers 400 online slots plus sports betting, live dealer games, game shows and betting on e-sports.
10. Gamstop links	The Gamstop logo is featured at the bottom of the Betway homepage.
Overall SCORE >	★★★★★ – 3/5 Stars

Betway Review 2024

Betway has been around since 2006. It’s had plenty of time to establish itself as one of the biggest names in sports betting in the UK and beyond, and it’s done that through a combination of highly-visible sponsorship deals and well-planned strategies. The past few years have seen Betway go from a brand focused on sports betting to a full casino website offering traditional and Vegas-style casino games along with its sportsbook. Based in Malta but licenced in the UK, Betway is likely to be among the first names that most people think of when they want to place a bet on a sporting event.

Being one of the names that people think of when they want to bet on sports isn’t always enough, though. This is a very competitive market, and Betway has some big-name competition. Do they deserve your money and trust more than their rivals? Let’s examine the facts.

Betway Welcome Bonus

There is a wide range of welcome promotions at Betway – or, at least, there was at the time we wrote this review – and the question of which is the best to take depends on what you want to do at the site. Most people who use Betway still come to the site primarily for sports betting, but not all of the welcome offers are specific to sports.

The Betway welcome offers are listed in descending order on the casino’s homepage. The first is a free accumulator bet to be used on football matches only. If a player bets £5 or more on an accumulator as their first bet with Betway and they don’t win, they get a free £30 matched bet on their next accumulator. The offer must be accepted within seven days of placing a losing bet.

As well as the matched deposit promotion, new players also receive fifty free spins on Big Bass Bonanza, which is one of the most popular online slots in the UK, and comes from Reel Kingdom. Unlike the free bet, the free spins are awarded regardless of whether or not as new player’s first accumulator comes in as a winner or not – all a player needs to do is place the bet. Happily, any winnings that might come from those spins are delivered without any associated wagering requirements, so winnings are paid as real cash and can immediately be withdrawn.

If you’re a sports bettor but prefer horse racing to football, you can get £10 in free bets by making a first deposit of £10. Like the free accumulator bet offer, the bonus expires in seven days if it isn’t used. The same offer applies to e-sports bets.

Monthly Promotions

Betway is a little shy about what it offers beyond the initial welcome promotions. You can’t see any further promotions until you’ve registered as a customer. The idea is that the welcome offer lures you in, and you get to see the rest of your potential rewards once you’ve taken the plunge and signed up. There’s a “promotions” tab visible on the homepage of the site, but clicking on it will take you to a login screen unless you’re already a member.

We’re aware that Betway once offered a multi-layered VIP loyalty reward package to players who play regularly. We’re unable to verify whether this is still the case. We do know that there’s a range of free bets, free spins, and instant cash prizes within the site’s ongoing promotional package, but the most substantial incentives at Betway seem to be those that are offered to new players rather than existing customers.

Betway Pros and Cons

Betway is a full-service casino, which isn’t always something you can say about a sports betting site. The sportsbook is comprehensive, but it’s complemented by over 400 casino games created by some of the best providers in the business. Whether you prefer slots, game shows, table games or glitzy Vegas-style games, Betway caters for you and will have something to suit your tastes. Its varied range of welcome offers means that there’s a red carpet waiting for you at Betway, no matter how you prefer to play.

We can’t talk about the pros and cons of Betway without talking about the weakness of its customer service. Live chat is the only way to speak to somebody, and the option to start a live chat is buried several clicks deep behind the FAQ section. This is a common cause for complaint among players and goes some way to explaining why Betway has such a poor rating at Trustpilot. Also, it’s hard to overlook the fact that Betway Limited had to pay the UK Gambling Commission more than £10m in 2020 because it was found to be treating some customers unfairly.

Featured Slots and Casino Games

The selection of games and slots at Betway is enviable. It goes way beyond the limited range you’re likely to find at other sports betting websites. However, the casino section of the site is a little confused about what constitutes a “top” game, as it lists a whole 54 games in that section. Here’s a taste of what you might find there:-

Assassin Moon: Taking a pinch of inspiration from James Bond movies and putting a feminine twist on it, Assassin Moon by Triple Edge Studios puts you in the shoes of a female assassin on a mission in the Far East. It’s an action-packed slot featuring stacked wilds, four jackpots, giant 3×3 symbols within the free spins bonus, and a “hold and win” respins round with big money prizes. RTP in Assassin Moon is 96.08%, and the slot is considered highly volatile.

Immortal Romance: This Microgaming classic probably isn’t a new name to most of you. The vampire-themed slot is more than a decade old now, but it was so far ahead of its time when it was released that it still feels fresh. The slot is story-driven, and your choice of character will determine which of the many bonus features you’ll be able to trigger as you spin the reels. Pay close attention when selecting a character because the number of free spins you’ll be able to claim and the multiplier applied to your winnings can vary dramatically because of your choice. Volatility is about average, with 96.86% RTP. 

Hyper Gold: Gameburger Studios made this game show-themed slot. Gameburger is, like Triple Edge Studios, a junior development company attached to Microgaming. The junior companies clearly share notes and resources because Hyper Gold is so similar to Assassin Moon that it’s effectively a reskin of the same format. The bonuses are the same, the hold-and-win mechanic is still present, and the RTP and volatility are the same. If you like one, you’ll also like the other. Assassin Moon is the prettier of the two, though, so that would get our vote. 

The true star of the show at Betway is the sportsbook, which contains an enormous number of options. The esports section is also one of the most expansive of its kind that we’ve come across, and live betting on casino classics and game shows are on the agenda for those who are interested, too. 

Deposit and Withdrawal Methods

Payment and withdrawal information at Betway isn’t as clear as it could be. Checking the FAQs within the help section of the site tell us that the site accepts debit cards, e-wallets, and PayPal, but nowhere does it specifically tell us which debit cards and e-wallets are acceptable. Going off the logos in the footer of the site, we think – but cannot confirm – that Betway accepts all Mastercard and Visa debit cards plus Neteller, Rapid Transfer, and PayPal. Skrill and Trustly aren’t mentioned, and so we’re forced to assume they don’t work here.

The speed of your withdrawals will vary depending on which method you use. If you’re using PayPal or an e-wallet, you should only be waiting between two and twenty-four hours. For bank transfers and card withdrawals, the quoted turnaround is two business days.

Customer Support and License

As we’ve noted a few times in this review, customer support is a significant weakness at Betway. You have to decline multiple suggested options within the FAQ before you are offered the chance to speak to anybody, and even then, your only option is web chat.

Betway is a dual-licenced casino with up-to-date licences from both the UK Gambling Commission and the Malta Gaming Authority.

Betway – The Verdict

Betway is a massive sports betting site. A lesser brand would have been damaged – perhaps fatally – by that enormous settlement that Betway reached with the UK Gambling Commission in 2020, but Betway seems to have barely broken its stride. It’s a well-rounded site with options for everybody, and it looks modern, sharp, and dynamic. If it strengthened its customer support, it would probably receive better reviews from customers – and also from us.

What are players saying about Betway?

Here are our condensed/reader’s digest summaries of recent player reviews of Betway.

• 29-Aug-2023 by Kiran:
  I’ve been waiting for days for them to review my documents. I’ve deposited around £12,000 and have a pending withdrawal of £18,900. They keep saying it’s under review. It’s a terrible experience. – source: TrustPilot
• 28-Aug-2023 by Amy:
  They’re delaying my payment of £190. They keep asking for more and more verification, even after I’ve provided everything. It feels like they’re trying to stall, hoping I’ll give up. – source: TrustPilot
• 27-Aug-2023 by Naseaantu:
  I deposited £10 and now they’re saying I have to deposit again to activate the card payment method. It doesn’t make sense. – source: TrustPilot
• 27-Aug-2023 by Hajara:
  I’ve been waiting for a week for my withdrawal. I’ve provided all the documents they asked for. Their lack of response is affecting my mental health. – source: TrustPilot
• 25-Aug-2023 by Vipul:
  They’ve locked my account for four days now, freezing all my funds. They keep saying they’re reviewing my account but do nothing. It feels like a scam. – source: TrustPilot
• 25-Aug-2023 by Gem:
  My withdrawals have been processing for days. Their live chat is unresponsive, and their email is not being monitored. I’m worried I won’t get my money. – source: TrustPilot
• 25-Aug-2023 by Isabella:
  I made multiple deposits totalling £25,000 and haven’t received any credit. They keep saying it will take 7-15 days. I’ve moved on to better investment platforms. – source: TrustPilot
• 22-Aug-2023 by Irfhan:
  They locked my account with pending bets and a cash balance. They’re making it incredibly difficult for me to withdraw my own money. I’m considering moving to Bet365. – source: TrustPilot
• 22-Aug-2023 by Marko:
  Their platform is full of technical errors. I deposited money 72 hours ago and still haven’t received it in my Betway account. Their live chat is unresponsive. It’s a terrible experience. – source: TrustPilot
• 22-Aug-2023 by Paul:
  I’ve been a customer since 2017, but their new policies have made it impossible for me to access my account. They’ve locked my account and are delaying my withdrawal of £1,800. I don’t trust them anymore. – source: TrustPilot

Betway Sponsorships

If you’re a Premier League football fan, you’ll see the Betway name often. If you’re a West Ham United fan, you’ll see it every week. Betway is the shirt sponsor of the Hammers, and has been for a couple of years now. This is a very visible commercial partnership, and it’s one that Betway is very proud of. That much is made obvious when you load the Betway website and the first thing you see is a picture of West Ham’s Michail Antonio wearing his claret-and-blue shirt with the company’s name on it. He’s flanked by Leicester City’s Jamie Vardy and Brighton and Hove Albion’s Adam Lallana. Betway doesn’t sponsor the shirt of either of those clubs, but they are their preferred betting partners.

Betway’s sponsorship interests aren’t limited to football. Esports is becoming an increasingly important gambling market and, against all the odds, a phenomenally popular thing to watch on YouTube or on live streaming all over the world. One of the world’s biggest and most successful esports teams is Ninjas in Pyjamas, who wear the Betway name on their gaming shirts.

When it comes to horse racing, Betway is a proud sponsor of both the Cheltenham Festival and the Grand National at Aintree, thereby getting its name plastered all over the two biggest horse racing events of the year in the UK. It’s clear that the company has very deep pockets when it comes to paying for marketing. Based on the popularity of the brand, the approach seems to be paying off.

Betway On Television And YouTube

Betway’s YouTube channel is constantly active, and featured quite a few famous faces from the world of sport. You might never have wondered whether the former England test cricket captain Kevin Pietersen had any poker or casino tips for you, but he stars in several videos on the channel giving you his insight into the best way to get one over on your opponents at the card table. The snooker series on the channel is extremely popular, as it pits big names from the snooker world against each other on comedy snooker tables covered in absurd obstacles.

Bigger than the YouTube adverts, though, are the Betway television commercials. There have been plenty of them over the years, so here are a few you might remember.

2019 – Bet the Responsible Way

Responsible gambling is as big a focus in advertisements for casinos now as anything to do with the casinos themselves. However, it’s a little ironic that Betway’s most responsible gambling-focused advert was released the year before the company was found guilty of breaching several of its duties as a responsible gambling company. We go “inside the mind” of players as they debate whether or not they’re having fun and whether or not it’s a good idea to carry on playing. It’s a curious approach, as it seems more intent on convincing people not to gamble than on persuading them to sign up, but it was a signal to the public that Betway took its responsibilities seriously.

2019 – Free Bet Club

Promotions come and go quickly in the world of online casinos. 2019 is still recent history, but nothing about the 2019 “Free Bet Club” campaign by Betway is still relevant. The promotion that it was tied to no longer exists. The idea behind it was a simple one – anyone who signed up to Betway would receive one free bet on any sport of their choosing as a thank-you for signing up. The Betway advertising motif of showing conversations happening “inside the mind” of players happened in this commercial, too. It’s a strange thing to use as a recurring theme, but at least it’s memorable.

2020 – Lights On

The “Lights On” adverts are almost like mini-documentaries. They focus on sportspeople who’ve had injuries or other issues that have taken them away from their sports in the past, only for them to overcome their problems and make triumphant returns. The adverts have almost nothing to do with gambling at all – they’re more like infomercials with the Betway logo stamped on them. Many of the “Lights On” adverts are genuinely interesting to watch, which isn’t something you can often say about a commercial for a casino.

Betway in the USA

There’s a sports betting revolution happening in the United States of America at the moment, and every sport betting brand that’s big in the UK has dreams of making it big over there, too. Betway is no different. Betway Limited acquired a licence to operate in the USA in February 2021 by working in partnership with the Digital Gaming Corporation. So far, Betway has managed to launch within ten different US states. As more and more states open themselves up to sports betting, Betway is likely to continue on its American adventure and become an even bigger global brand than it already is.